Phone model confusions

luckyjim17

Nokia/HMD seem to be following the old confusing phone model practises by looking at releasing lots of similar models that only have 1 or 2 differences or colours. I recently noticed someone asking how to move contacts to Nokia 106.

Surely a better plan is to focus on people usage and quality (Think more Like IKEA than cheap). Have feature phones based on how people generally use them and make sure everything works very well rather than add components no one uses (0.3 mp camera - who actually uses one - spend the money on call quality). Reduce the number of 10x, 2xx, etc. models to more customers focused essentials, organiser and high spec models in different form factors (candy bar, messenger,flip phone). Models could still be refreshed every few years. Anything too clever should be reserved for smartphones.

luckyjim17

For an essentials model think Nokia 106. First it looks OK and comes in a few basic colours. Do not include anything that is poor quality (no camera). Everything should be of good quality that just works. The phone software should be self contained (doesn’t require updates). The focus is on people who generally make calls and occasionally use a few basic features (text, calendar, calculator, LED torch, contacts maybe snake & Tetris games and a notepad). Long battery life is a must. Call quality should be the focus along with easy of use and the keypad lock should always work. The size of buttons, overall size and weight is also paramount. 

luckyjim17

Organiser model should include all the essentials features and include things like a decent camera which can also be used as a barcode / QR code reader. Have WiFi / Bluetooth and comes with 5 or 6 basic games such as golf, space invader, sudoku, chess and the essentials games. There could also be an online store for downloading other apps. Changeable covers could also be available. This could come in form factors of candy bar, flip phone and messenger (keyboard). Maybe use an os like kaios but only if it works perfectly without glitches or delays. Other options could be S40/ S60 developments or sailfish. Being able to access emails is also useful. Good battery life also required. Not quite a smartphone but a good mix of features and battery life.

luckyjim17

Finally a high quality materials phone based on the two previous models but in more expensive materials such as metal, ceramic, wood, leather, glass, etc. This would be a premium line. Includes a bigger battery for a full month of standby, google assistant button, photo editor, etc.

luckyjim17

Lastly I would really like to see a customisation service from a fixed line of options such as what Timex / swatch offers or what Motorola used to offer. Maybe even offer apps and wallpapers to be preloaded on the organiser and premium models. Collaboration with other brands could be looked at (Lamy pens, Casio/swatch/Timex watches, etc.). Maybe matching gift sets.

luckyjim17

One last potential idea could be a collaboration with companies like Superdry, etc. To provide an essentials phone with their styling to go with a watch, sunglasses and phone gift set or festive essentials pack.