Yes, I'm being deliberately provocative here. I'm saying that HMD's treasured "pure" Android One is beige. Vanilla is too nice a word, because proper vanilla is in fact very tasty, worth savouring. I feel like pure, stock Android is boring. It's like a beige PC from the 90s - uninspiring and dull.
I and several others have said many times that we wish that HMD would do something more interesting with the Android they ship on their smartphones. Personally, I want the UX of my Nokia to feel like a Nokia, and frankly the current experience feels nothing like a Nokia. It's nice hardware, but the only exceptional and noteworthy thing about the software is how ordinary and uninspiring it is. Beige.
I know lots of people want "pure" Android, and for those people there are hundreds if not thousands of cheap smartphones running ~stock AOSP + Google apps, and for those that want to be purer than pure there are the Pixel phones. And Android One phones from other manufacturers. There is a huge amount of choice for people who like their software to be beige.
But I want my software to be blue. Nokia blue. With the Nokia Pure font, running the Z-launcher and Fastlane UI. I want MixRadio/XpressMusic. I want camera and imaging software like the old Lumias had (where's my Storyteller app and smart-cam burst-mode image fusion? Not to mention proper PureView oversampling and lossless zoom). I want a smartphone that uses all the abilities of Nokia OZO Audio, not just the ones HMD can be bothered to pay for. I want a proper beta labs where there is a conversation between the developers and the betalabbers. Heck I even want Ovi online services in place of my privacy-trashing Google services!
Blimey there is so much missing I could go on but I won't because I think you get my point and either agree or you don't. I want the phone to feel like a Nokia, otherwise I might as well buy a cheap Shenzhen-generic stock AOSP+GApps smartphone... not that I would do that, I would buy the most interesting smartphone I could find.
So, let the flaming begin - I'm burn proof, btw