Hi all, You are all surely aware of HMD's "Pure, Secure and Up to Date" mantra as well as it's somewhat misleading "Just Keeps Getting Better" promo message.
You are all surely aware of HMD's "Pure, Secure and Up to Date" mantra as well as it's somewhat misleading "Just Keeps Getting Better" promo message. These are both based around the 2 years of OS upgrades and 3 years of security updates promise which was started by HMD with the Nokia 8, then backfitted to the Nokia 3, 5 and 6 and then Google decided it liked is and rebranded its existing Android One brand to fit this new promise.
Before Android One HMD had had created a message which really rang with a lot of people (including those who like beige 😉) and the Pure, Secure and Up to Date promise attracted a lot of people to HMD (as well as the Nokia badge). When Android One appeared HMD's USP was somewhat no longer unique, because any vendor could get Android One certification and provide the same promise to consumers. Android Enterprise Recommended is a similar programme which promises similar things (it actually promises more and is stricter on updates than Android One).
More recently, Googles various projects for taking responsibility for updates away from vendors and Google will push the updates directly to the phone themselves. This started with Project Treble and now is Project Mainline. With these projects pretty much any manufacturer can offer the Android One promise about updates (purity is another matter). So HMD's USP here is soon to disappear.
Now, this class leading USP, whilst no longer unique, is also no longer class-leading. Samsung now guarantee 4 years of security updates to some of their devices - so called Enterprise Edition devices. https://news.samsung.com/uk/samsung-unveils-new-galaxy-enterprise-edition-devices
These devices aren't intended for consumers really, but there's no reason why consumers can't buy them as far as I know.
Still, 4 years is still not as good as iPhones which often get at least 5 years of security and OS updates. for that much money you would expect to get several years of software maintenance too, so it's a surprise that Samsung haven't gone further.
The 8.3 will only get 3 years of updates still, but it will also cost a lot less than the Samsung S20s or iPhones. Will HMD provide 4 years updates on the next 9-series?