The new Nokia range clearly has strong attention to design. With the 5 and 8 in particular the key designers talk about the positioning of the antenna providing a 'clean read'.
However, on the international versions of these phones the phone info including manufacturing blurb, the CE mark, and the WEEE directive are all printed on the back spoiling a clean read and the otherwise great attention to detail.
In the future these marks could be more hidden. On some previous phone designs they are located on the bottom of the phone or on a small pull out tray in the SIM slot.